A digital marketing strategy is a structured approach to promoting products or services through online channels. It involves setting goals, selecting appropriate digital platforms, and creating campaigns to attract and engage target audiences. Key components include SEO, social media marketing, email marketing, and content creation, all aimed at enhancing brand visibility and driving conversions. Effective strategies are data-driven, adaptable, and aligned with business objectives, ensuring maximum impact. In a world dominated by digital interactions, a robust digital marketing strategy is critical for staying competitive and achieving long-term success.