Social media likes refer to the engagement metric that indicates users’ approval or interest in a post, photo, video, or other content shared on social media platforms like Facebook, Instagram, Twitter, and TikTok. Likes serve as a form of social validation, helping to boost the visibility and credibility of content. When a post receives a high number of likes, it can reach a wider audience due to the platform’s algorithms promoting popular content. For businesses and influencers, accumulating social media likes can significantly improve brand awareness, drive traffic, and foster a stronger connection with their audience.